Legal

Privacy Policy

Effective Date: 3 February 2025 · Prague Travel Ltd., s.r.o.

1. Introduction

Welcome to Prague Tour All Inclusive. We respect your privacy and are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Czech law. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or use our services. By using our website, you agree to the practices described in this policy.

2. Information We Collect

We may collect the following categories of personal data:

  • Personal Information: Name, email address, phone number, and booking details that you provide when making a reservation or contacting us.
  • Payment Information: Payment is processed through secure third-party providers. We do not store your credit card details.
  • Technical Data: IP address, browser type, device information, cookies, and tracking technologies collected automatically when you visit our website.
  • Tour Preferences & Feedback: Any information you voluntarily provide regarding your tour preferences, dietary requirements, or post-tour feedback.

3. Legal Basis for Processing Personal Data

We process your personal data on the following legal grounds:

  • Contractual Necessity: Processing required to fulfil your tour booking and deliver our services.
  • Consent: For marketing communications, which you may withdraw at any time.
  • Legitimate Interests: To improve our services, prevent fraud, and ensure the security of our website.
  • Legal Obligation: Where processing is necessary to comply with tax, accounting, or other regulatory requirements.

4. How We Use Your Information

We use the personal data we collect to:

  • Process your bookings and payments
  • Respond to your inquiries and provide customer support
  • Send booking confirmations, updates, and — where you have opted in — promotional materials
  • Improve our website functionality and user experience
  • Ensure legal compliance and prevent fraudulent activity

5. Sharing of Information

We do not sell your personal data. We may share it only in the following circumstances:

  • Service Providers: Third-party vendors who assist with booking management, payment processing, or website hosting, and who are bound by confidentiality agreements.
  • Legal Compliance: When required by law, court order, or governmental authority.
  • International Transfers: Where data is transferred outside the European Economic Area, we ensure appropriate safeguards are in place.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and analyse website traffic. You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of our website.

7. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

8. Your GDPR Rights

Under GDPR, you have the following rights regarding your personal data:

  • Right of Access: Request a copy of your personal data.
  • Right to Rectification: Request correction of inaccurate or incomplete information.
  • Right to Erasure: Request deletion of your personal data (the "right to be forgotten"), subject to legal obligations.
  • Right to Restrict Processing: Request that we limit how we use your data.
  • Right to Object: Object to processing based on legitimate interests, including direct marketing.
  • Right to Data Portability: Request your data in a structured, machine-readable format.
  • Right to Withdraw Consent: Withdraw consent for marketing communications at any time, without affecting prior processing.
  • Right to Lodge a Complaint: File a complaint with the Czech Data Protection Authority (ÚOOÚ) at www.uoou.cz.

To exercise any of these rights, please contact us at praguetravel@praguetravel.cz.

9. Retention of Data

  • Booking data is retained for 5 years to comply with accounting and legal obligations.
  • Marketing data is retained until you withdraw your consent.
  • Technical data is retained in accordance with our cookie settings and browser policies.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Data Protection Officer & Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Prague Tour All Inclusive
Email: praguetravel@praguetravel.cz
Phone: +420 777 070 783
Address: Rytířská 411, 110 00 Staré Město

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.